With extensive experience partnering with leading agricultural corporations, DK Entertainment Media is a reputable organizer of the Agricultural Industry Customer Conference – an event that serves as a strategic bridge to express gratitude to “companions” – dealers and farmers.
By integrating high-tech presentation technologies such as Laser Mapping, Holograms, etc. DK Entertainment Media modernizes traditional values, helping businesses fully convey their message about biological product lines or 4.0 solutions. Thru this, we help strengthen partnerships, consolidate distribution systems, and work with businesses to build a sustainable and prosperous agricultural future.
Suggested process and legal framework for organizing a customer conference event in the agricultural sector.
1. Implementation Process including 6 Standard Steps
- Research & Briefing: Analyze product specifics (fertilizers, pesticides) and target customer profiles.
- Concept Creation: Proposing the main idea and event message.
- Design & Production: Finalize 2D/3D visuals, stage design, and video presentations.
- Logistics Management: Arranging the venue, shuttle service, party menu, and gifts.
- Event Operations: On-site direct coordination with a professional management team.
- Post-event & Evaluation: Compile media materials and event performance reports.
2. Permit Application
DK Entertainment Media supports legal procedures including:
- Apply for an event permit from the Department of Culture & Sports or the Department of Foreign Affairs (if there are foreign elements).
- Music copyright licenses and safety, fire prevention, and fire safety certifications for the venue.
Creative strategy and proposed concept suitable for agricultural and livestock industry customer conference events.
3 Unique Concept Suggestions for the Agricultural Industry
- Concept 1: “Prosperous Golden Season”: The main color is the golden yellow of ripe rice. Emphasize the wealth and prosperity that the company’s products bring to farmers.
- Concept 2: “Green Agriculture 4.0”: Green tones combined with Neon light effects. Demonstrating the modernity, safety, and sustainability of biological plant protection products.
- Concept 3: “Connecting Horizons”: Focuses on the symbol of tightly clasped hands, representing the connection between the Enterprise – Suppliers – Distributors.
Key Visual (KV) Design & Design Category Key Visual:
- Iconic design, skillfully incorporating product images with the growth of agricultural products.
- Check-in Area: 3D Photo Booth simulating a modern field or a high-tech production line.
- Hall of Fame: A golden plaque of gratitude is placed in the main lobby to recognize the contributions of suppliers and distributors from the moment guests arrive.
Detailed suggestions for the Honoring Ceremony for guests attending the conference
- Objective: Transform the award ceremony from a “procedure” into a “proud moment” that agents/distributors can confidently share on social media.
- Visual & Sound Effects System “Motion Graphics” named: Each honored individual/unit will have a short video clip (15s) introducing their achievements, playing against Epic (heroic) music before stepping onto the stage.
- Honoring with Hologram/Laser Technology: Instead of just holding a trophy, the winner’s name will be “written” directly onto the LED screen by a Laser at the moment of announcement.
The award categories are named with meaningful significance.
- “Golden Seed” Award: For potential new distributors.
- “Close Partnership” Award: For long-term raw material suppliers.
- “Prosperous Field” Award: The highest honor for the best distributor of the year.
Media effect activity
- The “Signing the Digital Honor Board” ceremony: The highest achiever will sign a touchscreen, and the signature will fly out and fill the company’s nationwide distribution network map.
- “Hall of Fame” area: A separate area showcasing portraits of outstanding distributors, designed as an art exhibition for guests to take check-in photos.
Implementation process and logistics
- Venue: Select conference centers or 5-star hotels with spacious banquet hall areas that are not obstructed by pillars to ensure the best performance effect.
- Welcoming special guests (VIPs): Arranging luxury transportation from the airport or headquarters to the event venue. The guest reception process was carefully prepared, with dedicated staff to guide major partners.
- Cuisine and Menu: Design a diverse menu, prioritizing refined dishes made with clean agricultural products, suitable for the tastes of agents from different regions.
- Event Space: Scientifically arranged seating charts to create comfort and convenience for guests when moving and interacting.
The highlight of the agricultural customer conference event was high-tech performances.
At DK Entertainment Media, we don’t just organize events, we create peak performance moments. The biggest difference that makes your event stand out is our exclusive staging capabilities:
DK Dance Troupe – Professional Performance Team
- High Technical Expertise: Possessing a team of well-trained dancers capable of seamlessly combining body movement with technological devices.
- Discipline and Professionalism: Each performance is the result of hundreds of hours of training under the strict supervision of top choreographers, ensuring accuracy down to the second in relation to sound and lighting effects.
Light Art Performance (Laser Mapping Show)
This is an international-caliber performance, specifically designed to tell the story of your company’s agricultural brand:
- Personalizing Content: The laser light will be programd to simulate the image of a seedling reaching upwards, the circulation of nutrient streams, or the precision of the unmanned aerial vehicle (UAV). The company’s entire logo and strategic symbols will be powerfully displayed on stage.
- Multisensory Experience: The combination of high-intensity laser scanning techniques on physical surfaces and 3D shapes creates a magical virtual space, providing absolute visual satisfaction and a sense of pride for attendees.
Pioneering the update of new technology trends
We are constantly updating the world’s most modern performance solutions to apply to the event:
- LED Screen Interactive Dance: Dancers interact directly with graphic elements on the screen, creating a seamless connection between humans and technology.
- Hologram Art Performance: Recreating product images or company leaders in a suspended three-dimensional space, creating a strong impression of innovation and being ahead of the times.
- Digital Performance Art: Applying intelligent lighting algorithms to transform the entire conference space into a vibrant narrative, captivating guests from the very first moments.
- Core Values: These performances are not merely entertainment, but powerful communication tools that affirm the stature of a leading enterprise, ready to innovate and master technology in modern agriculture.
Sample customer conference program timeline for the agricultural sector:
| Time | Segment | Detailed Content |
|---|---|---|
| 15:30 – 16:30 | Welcome & Guest Reception | Guest welcome, Photo Booth for photos, light tea-break refreshments. |
| 16:30 – 16:45 | Opening Show | Laser Mapping performance to create an epic and magnificent opening atmosphere. |
| 16:45 – 17:00 | Opening Ceremony | Leadership representative delivers welcome speech and announces the purpose of the event. |
| 17:00 – 18:00 | Business Talk | Share business strategies and introduce new products/services. |
| 18:00 – 19:00 | Award Ceremony | Recognition ceremony for outstanding Distributors & Top Suppliers/Partners. |
| 19:00 – 20:30 | Gala Dinner | Opening toast, relaxing background music, and lucky draw program. |
| 20:30 – 21:00 | Closing | Presentation of commemorative gifts/souvenirs and farewell to guests. |
MC script for a customer conference event in the agricultural sector.
| Phase | MC Dialogue Content | Technical Notes / Cues |
|---|---|---|
| Stabilization / Seating (Voice of God – Off-stage announcer) | Ladies and gentlemen, distinguished guests and valued customers, we kindly invite everyone to please proceed inside the hall and take your seats. The program will begin in just a few moments. Thank you very much! | Gentle, elegant background music. |
| Opening | MC: (Steps out after the Laser Mapping performance) A very warm and enthusiastic welcome to all our distinguished guests, valued partners, and dear friends of [Company Name] who are joining us tonight for the “Golden Harvest of Prosperity” gala! | Stage lights burst brightly after the Laser Mapping ends. |
| Purpose & Introductions | MC: Dear guests, agriculture is the root of life itself, and you are the quiet heroes sowing the seeds of prosperity. Tonight, [Company Name] together with DK Entertainment Media hosts this event to express our deepest gratitude to the hands that connect and the hearts that accompany us. Allow me to proudly introduce our distinguished attendees… | Introduce Board of Leadership and VIP guests. |
| Leadership Speech | MC: And now, please join me in warmly inviting Mr./Ms. [Name], [Position]… to the stage for the opening remarks. Ladies and gentlemen, please welcome! | Welcoming music plays as the speaker ascends the stage. |
| Panel / Product Introduction | MC: Ladies and gentlemen, to continue our journey elevating Vietnamese agricultural products, let us first look back at the groundbreaking technological advancements of the past year through this short video… (After video) Now, please give your full attention to the sharing on our new product strategies… | Play short video introducing the project/new products. |
| AWARD CEREMONY (Main Focus) | MC: (With powerful, exciting tone) And now, the most anticipated moment of the evening: THE STRATEGIC PARTNER HONORING CEREMONY! First, let us recognize the winners of the “Golden Seed” award – those who have breathed new life into our distribution network. Please welcome the honored units whose names are appearing on screen to the stage! | Epic music swells. LED screen scrolls winner names with dynamic effects. |
| Diamond Award Presentation | MC: (With suspense) Ladies and gentlemen, the highest honor – “Prosperity Field” – goes to the partner who achieved record-breaking sales… It is: [Dealer Name]! Please invite the representative to the stage to sign our “Prosperity Map”! | Laser mapping projects the winner’s name dramatically. |
| Toast / Opening Feast | MC: Thank you for your incredible contributions. At this moment, please invite the leadership team and our newly honored partners to remain on stage. Ladies and gentlemen, please stand, raise your glasses… 1, 2, 3… Cheers to success! | Confetti cannons, upbeat joyful music. Guests begin the banquet. |
| Entertainment & Lucky Draw | MC: While enjoying these exquisite dishes, please savor our special entertainment performances and keep an eye on your lucky numbers for the valuable prize draw! | Entertainment acts interspersed during the dinner. |
| Closing | MC: Dear guests, every joyful gathering must come to an end, but our partnership continues forever. On behalf of [Company Name] and the DK Entertainment Media team, thank you for sharing this meaningful evening with us. Wishing you a bountiful harvest season ahead – see you again soon! | Gentle, emotional outro music fades out. |
The significance of organizing customer conferences in the agricultural sector.
Organizing customer conferences is not just a simple meeting, but a crucial strategy that determines the sustainable development of agricultural businesses:
- Deepening Relationships: This is the most sincere expression of gratitude to partners and agents who have weathered the storms and challenges alongside the company to achieve success.
- Affirming Position and Trust: Thru modern presentation technology, businesses demonstrate their stature and long-term investment commitment, helping customers feel confident in their partnership.
- Promoting business goals: This is a golden opportunity to introduce new product lines (fertilizers, pesticides, drone technology) and directly gather market feedback to adjust strategies in a timely manner.
- Building a prosperous community: The event created a space for distributors to interact and learn, thereby building a closely connected system and working together toward abundant “Golden Seasons.”
DK Entertainment Media is always ready to partner with your company to transform ideas into reality, creating a prestigious and emotionally rich awards event.
CASE STUDY: JAPFA Northern Customer Conference 2024 – “Co-creating Value”.
Introduction: When the event is not just a ceremony, but a “Heritage Train Journey”
In the context of a volatile agricultural market, maintaining trust and engagement with partners is the golden key to a business’s success. In March 2024, in Vinh Phuc, DK Entertainment Media was proud to partner with Japfa Vietnam – a “giant” in the animal protein industry – to successfully organize the Northern Regional Customer Conference with the theme “Co-creating Value.”
With creative staging, we transformed the conference space into an emotional journey, where Japfa’s 28-year history was vividly recreated thru the image of a “Time Machine.”
Project Background: Japfa Vietnam – 28 Years of Solidifying its Position
Entering the Vietnamese market in 1996, Japfa Comfeed currently owns a network of 8 modern factories and a nationwide distribution system. With a mission to provide nearly 300 high-quality products, Japfa doesn’t just sell products; they deliver value and prosperity to farmers.
This conference brings together over 500 guests, including senior management and 300 strategic partners. The challenge for DK Entertainment is how to honor its rich history while still conveying a message of innovation and breakthrough for the future.
Creative Idea: “The Time-Traveling Journey Train”
DK Entertainment chose the main image of “Journey Station.” This is a symbol of continuous movement, the connection between past, present, and future.
- Foyer Area – Historic Train Car: As soon as guests enter the hall, they are led inside a simulated train car. Here, golden milestones from the brand’s first days in Vietnam are exquisitely displayed, allowing guests to reflect on their journey with the brand.
- Main Stage – High-Speed Train: If the past is represented by nostalgic train cars, then the future is realized by DK thru the image of a modern high-speed train, symbolizing the strong acceleration and transformation in 2024.
The event was led by DK Entertainment thru two dramatic acts:
Chapter 1: The Journey of Innovation and Acceleration
- Key Moment: The resounding train whistle kicked off the interactive dance performance against a backdrop of stunning Visual LED displays. The image of the train rolling from milestone 1996 thru the regions of Vietnam brought the entire audience to tears.
- Unexpected Appearance: At the end of the performance, the ship’s door on the LED screen opened, and the “Captain” – Japfa’s Director – stepped out into reality in bright light, creating a powerful and inspiring moment.
- Strategic Vision: The heartfelt insights shared by General Manager Clemens Tan regarding the direction of innovation have instilled absolute confidence in our partners.
- Nite of the Stars: A moment of honor and gold awards for over 300 outstanding partners, solemnly orchestrated by DK, reflecting Japfa’s highest appreciation for its companions.
