The launch event of new electric vehicles with the theme “Master the Future” of YADEA officially took place at ThiskyHall Sala, Thu Duc City, Ho Chi Minh City, marking the grand appearance of the three new generation electric vehicles: YADEA VELAX, YADEA VEKOO and YADEA ORIS.
The event was directly conceptualized, designed and produced by DK Entertainment Media – a professional event and entertainment organizer, bringing a modern space and an unprecedented explosive visual and audio experience.
YADEA BRAND AMBASSADOR SOOBIN HOANG SON IMPRESSIVE APPEARANCE WITH LASER MAPPING
The event’s technological highlight was the laser mapping performance and interactive LED lighting system, creating a multidimensional space where images, sounds and lighting effects worked together, taking the audience on a journey of “mastering the future”.
In particular, at the moment of announcing SOOBIN HOANG SON as YADEA Brand Ambassador, the stage lit up with laser effects, moving lights and sounds, making the entire auditorium explode.
The image of SOOBIN appearing amidst the smoke and beautiful laser lights emerging from the LED screen on the stage brought a satisfying experience and was one of the most “viral” moments of the event.
LAUNCHING THREE NEW GENERATION ELECTRIC CARS
Three models appeared on stage with separate effects, matching the spirit of each model:
- YADEA VELAX – High-performance electric vehicle with three versions (VELAX H, U, and Fast Charging), maximum speed up to 86 km/h, and super fast charging technology – 80% battery in just 20 minutes.
- YADEA VEKOO – Youthful, fashionable design for Gen Z, high saddle, wide floor, along with a powerful 1000W engine and Graphene TTFAR battery for a durable journey.
- YADEA ORIS – Luxurious classic European style, especially aimed at women with elegant design, smart technology and a range of up to 90 km per charge.
PROMOTING GREEN LIVING WITH SOOBIN HOANG SON
With the message “Mastering the future – Towards green and sustainable mobility”, the event is not only a product launch but also marks the companionship of YADEA with SOOBIN HOANG SON in the role of brand ambassador. The image of a youthful, individual and pioneering artist combined with modern electric mobility technology has strongly inspired Vietnamese youth about a smart and environmentally friendly transportation future.
DK ENTERTAINMENT MEDIA – THE ORGANIZER OF THE ENTIRE EVENT
As the unit directly organizing, producing and staging the entire stage space – experience – technology, DK Entertainment Media has proven its ability to organize large-scale events with international quality.
From the main idea, content mapping, stage script, to the implementation of lighting, LED, and sound systems, DK has brought a classy launch event, attracting the attention of the media and the technology-electric vehicle community nationwide.
