Organizing an electric car launch event in Vietnam with celebrities

Electric car launch event in Vietnam attracts attention with the presence of celebrities

Contact for quote to organize electric vehicle launch ceremony in Vietnam

Electric vehicles are becoming a leading trend in Vietnam, with brands such as VinFast and international companies constantly innovating to dominate the market.

In that context, the launch event of electric vehicles in Vietnam with celebrities has become a powerful tool to attract attention and create a deep impression. The appearance of famous KOLs, singers or actors not only amplifies the attraction but also enhances brand recognition, helping electric vehicles reach the right customers.

DK Entertainment, with experience in organizing high-class events, will share how to combine celebrities and creative ideas to create an impressive launch. Let’s discover how DK Entertainment turns your event into the center of attention!

The Importance of Celebrities in Electric Vehicle Launches

Celebrities, including KOLs, influencers, singers or actors, play an important role in elevating the launch event of electric vehicles in Vietnam with celebrities. Their presence not only attracts public attention but also creates a ripple effect on social networks, helping to increase coverage and interaction.

For example, VinFast’s electric vehicle launch events in Ho Chi Minh City were a great success thanks to the participation of top stars, from famous singers to technology influencers, helping the brand quickly reach millions of customers.

Organizing an electric car event with celebrities not only creates a difference but also builds a classy and modern brand image. At DK Entertainment, we specialize in designing events with the participation of celebrities, ensuring optimal communication effectiveness and customer experience.

Elements that make a classy electric car launch event

Celebrity Event Script

A great EV launch event script needs to incorporate celebrities naturally and effectively. You can invite them to speak about the brand’s vision, perform a demonstration to introduce the car’s features, or interact directly with the audience through activities such as test drives or quick interviews. For example, a famous singer can open the show with a musical performance, then share his personal experience with the electric car, creating a strong connection with the audience. These EV event ideas make the event lively and memorable. DK Entertainment will help you build a unique script that fits your brand message.

Impressive technology and performances

To highlight the electric vehicle product launch event, the use of modern technology and electric vehicle event performances is indispensable. Stage lighting combined with 360-degree LED screens can highlight the vehicle design, while AR/VR technology brings a unique virtual driving experience to the audience and celebrities. Carefully selected music will stir up the atmosphere, especially when combined with the appearance of influencers or singers. These elements not only highlight the product but also leave a deep impression on the guests. DK Entertainment provides advanced technology solutions to elevate your event.

Choosing the right venue

Location is key to a successful Ho Chi Minh City electric vehicle launch or Hanoi electric vehicle launch. In Ho Chi Minh City, venues like Gem Center or 5-star hotels like Lotte Hotel offer a luxurious space suitable for celebrity events. In Hanoi, the National Convention Center or JW Marriott Hotel are ideal options for reaching high-end customers. A well-chosen venue will enhance the experience and create the perfect backdrop for celebrities to shine. Discover more about DK Entertainment’s event planning services here to choose the most suitable venue for your event.

Event Organization Service for Launching Electric Vehicles in Vietnam with Celebrities - Elevate Your Brand with DK Entertainment

We provide a full A to Z service for celebrity electric vehicle launch events in Vietnam, including:

1. Plan & design a unique concept for the car brand

DK Entertainment Media does not apply a template but will develop a unique creative concept, closely following the characteristics of the brand and the vehicle line:

For electric vehicles, prioritize modern, futuristic, green technology concepts.

For gasoline vehicles, focus on strong style, speed, and durable engines.

Hybrid vehicles are often designed to combine the environment and performance.

We take on everything from building themes, messages, visual identity (colors, typography, key visuals), to storyboards and implementation plans according to specific timelines.

2. Survey and propose suitable venue

DK supports customers:

Survey the actual event space, evaluate the ability to organize test drives, customer traffic, traffic and technical conditions.
Suggest optimal locations such as: car showrooms, large conference centers (SECC, GEM Center, White Palace, JW Marriott…), large parking lots or stadiums suitable for test drives.
For outdoor events, we calculate lighting factors, power connections, stage structures and safe test tracks.

3. Design of car display area & customer experience area

The car showroom is designed in a luxurious style, with visual depth and directional lighting, helping to highlight each car line.
Combined with 3D – 2D car simulation models and LED screen systems, interactive touch helps visitors grasp information clearly.
Create customer experience areas such as check-in areas, relaxation lounges, smart technology experience areas on cars (ADAS, EV charging…).

4. Staging creative performances

Opening performance with LED dance, laser show or visual mapping to create impressive visual effects, increase media appeal.
Choreograph performance content associated with brand story or outstanding features of each car line.
Design the car launch introduction performance with AV sync, sound, light, synchronous moving images to create an explosion of emotions.

5. International standard sound – light – image (AVL) system

DK owns and cooperates with high-end AVL equipment suppliers, including:

Professional Line Array sound system for both hall and outdoor spaces.
Smart lighting, rhythm programming, laser and smoke effects, confetti.
High-quality LED screens, supporting 3D mapping, dynamic transition effects.
On-duty technicians ensure the system operates smoothly, without incident.

6. Professional operating staff

Opening performance with LED dance, laser show or visual mapping to create impressive visual effects, increase media appeal.
Choreograph performance content associated with brand story or outstanding features of each car line.
Design the car launch introduction performance with AV sync, sound, light, synchronous moving images to create an explosion of emotions.

Media Strategy for Celebrity Events

An electric vehicle launch event in Vietnam with a celebrity needs a strong media strategy to maximize coverage. Leveraging social media like Instagram, TikTok, and Facebook is an effective way to share teasers, behind-the-scenes photos, and videos featuring the influencer or singer.

Livestreaming the event on platforms like YouTube or TikTok allows audiences who cannot attend to still experience the live atmosphere. Partnering with reputable media like VnExpress or Thanh Nien to cover the event will increase credibility and attract attention.

In particular, the role of celebrities in creating viral content, such as Instagram posts or videos sharing electric vehicle driving experiences, will help electric vehicle events with influencers spread strongly. DK Entertainment provides comprehensive electric vehicle launch event communication solutions, from content production to campaign management. Discover more at our communication services.

Benefits of cooperating with DK Entertainment

Partnering with a reputable Vietnamese event management company like DK Entertainment ensures a professional and effective electric vehicle event. With experience in organizing events with celebrity participation, we understand how to combine creativity, technology and communication to create memorable launches.

For example, product launch events of major brands like VinFast have been supported by DK Entertainment, bringing unexpected success with the appearance of top stars. Our team of experts will accompany you from the idea generation, celebrity management, to event execution, ensuring every detail is perfect.

Contact DK Entertainment here for free consultation and turn your event into a market highlight!

Creative ideas for electric car launch events

To create a truly impressive celebrity electric car launch event, you need groundbreaking electric car event ideas. Here are some suggestions:

Celebrity performance: Invite a singer or actor to perform the opening act, combined with a product introduction to create a vibrant atmosphere.
Test drive experience with KOLs: Organize electric car test drives with the participation of influencers, livestream the experience to attract online audiences.
High-tech stage: Use LED screens, interactive lighting and AR/VR technology to demonstrate car designs, combined with celebrity appearances.

These ideas not only highlight the product but also create a strong communication effect. See illustrative images and videos from our successful events in the project portfolio for inspiration!