DK Entertainment Media – Agency organizing the opening event for the sales gallery and model house of a real estate project.

Concept & Message

The concept is the “soul” that connects all customer touchpoints.

• Concept Suggestion: “Touch the Essence – Ignite the Essence of Life” or “Open Prosperity – Embrace the Future.”
• Message: Affirming the true value of the project, the dedication of the investor, and opening up a community of elite residents.
• Key Visual: Use brand colors combined with gold/golden light effects or green (if it’s a green project) to create a sense of luxury.

Experience Zone Design

The goal is to create a closed-loop “customer journey”:

• Welcome Gate: Designed as a 3D block, it simulates the project’s distinctive architecture. Use LED screens or infinity mirror systems to create depth.
• Sandbox Area: This is the “heart” of the Sales Gallery. Use a focused spotlight system. Augmented Reality (AR) technology can be integrated so that customers can place an iPad on the sand table and see a 3D landscape appear.
• Digital Experience Zone: The interactive wall (Touch wall) introduces outdoor amenities and project legal information.
• Model Home: Ensure a light fragrance (5-star hotel essential oil) and soothing acoustic music. The entrance to the model home should be carpeted or decorated with fresh flower walls.

Side Activities

To keep customers longer and create a lively atmosphere:

• Premium Tea-Break: English Afternoon Tea or Exquisite Finger Food.
• Experiential Workshop: Making scented candles, artistic flower arranging, or painting on canvas inspired by the living spaces within the project.
• Lucky Draw: Offer furniture packages or direct discount offers to customers who make a deposit on the same day.
• Check-in Area: Photo booth with “Glambot” effect (luxury slow-motion) for guests to share on social media.

Opening Performance (Key Moment)

This section needs a burst to attract attention:

• Opening Performance: LED Screen Interactive Dance (LED Dance) simulating the formation of the project from the first bricks to completion.
• Opening Ceremony: Instead of the traditional ribbon-cutting, you can use the “Touch the LED Sphere” or “Unlock Apartment Number” ceremony on a large screen to showcase modernity.
• Music: A semi-classical band (Violin, Cello) welcomes guests, and a luxurious Pop Ballad singer performs during the intermission.

Program Script (Timeline) – suggested for a standard real estate sales gallery launch:

Team Standards PG Supports Model Home Launch Event, Sales Gallery:

• PG Welcoming Guests: Tall, wearing evening gowns/áo dài in the main color. Task: Greet guests, assist with check-in, and pin corsages.
• Sales Model/Showroom Consultant: Basic training on project parameters is needed to support sales staff when there are too many customers.
• PG Service: Assist with coordinating tea parties and presenting awards on stage.
• Some notes on event logistics:
• Parking: A valet parking team is needed to enhance the premium experience from the moment guests arrive.
• Gifts: Should be delicate items such as an essential oil diffuser, a project photo book, or a set of high-quality ceramic cups with a subtle logo printed on them.

DK Entertainment Media – bringing personalized design to your sales gallery launch event

In Vietnam today, real estate projects are not just selling “land,” but also a “lifestyle.” Therefore, the trend in event decor has shifted from dry displays to creating a highly personalized artistic space.

Here are 5 leading design styles and decor trends that DK Entertainment Media suggests to its clients:

Quiet Luxury Style

This is the hottest trend for 2024-2025, focusing on sophistication and luxury in materials rather than ostentatious colors.

• Colors: Beige, sand brown, cream, warm gray (Gris).
• Decor materials: Natural stone (Marble, Travertine), light oak wood, linen fabric, suede.
• Highlights: Using soft curves in the design of the welcome gate and check-in counter. Decorative flowers are usually monochromatic (white or light blue) and arranged in a minimalist style.
• Suitable for: High-end apartments, boutique villas, projects with artistic esthetic appeal.

Biophilic Style (Nature-Friendly Design)

The trend of bringing greenery and light into event spaces, creating a relaxed and comfortable atmosphere for customers.

• Design: Instead of using artificial flowers, use real plants (ferns, Monstera, large woody plants) to create a small ecosystem around the sand table.
• Effect: Use a haze machine and a gobo light to simulate light filtering thru leaves.
• Experience Area: Arrange small water features (mini waterfalls) or white pebble floors along the path leading to the model house.
• Suitable for: Green projects, eco-urban areas, riverfront projects.

Futuristic Digital Style

Using technology to create a sense of awe and affirm the “Smart City/Smart Home” status.

• Design: Uses a variety of metal materials (mirror stainless steel, aluminum), with recessed LED light strips running along the hallway.
• Highlights: The Infinity Mirror in the photo area or the Hologram displaying a 3D project floating in the air.
• Colors: Neon green, silver, metallic white.
• Suitable for: Smart apartment projects for young people, technology office complexes.

Indochine Modern style (Contemporary Indochina)

A combination of Vietnamese nostalgia and French elegance, highly favored by middle and upper-class customers in Vietnam.

• Materials: Encaustic tiles, high-quality bamboo and rattan weaving, CNC partitions with geometric patterns.
• Decor: Use modernly designed silk lanterns and handmade ceramic vases with lotus or bird of paradise flowers.
• Colors: Mustard yellow, moss green combined with traditional black/white.
• Suitable for: Heritage projects, resorts, or projects with Indochinese architecture.

The “Scent & Sound Marketing” (Multisensory Marketing) Decor Trend

Nowadays, events are not just meant to be “seen” but also “felt.” This is an invisible but extremely effective decor trend:

• Scent: Separate essential oil diffusion system design. The lobby area uses a citrus scent (to create energy), while the model home area uses a wood or white tea scent (to create a cozy and reassuring feeling).
• Sound: Place speakers hidden in bushes or at the base of the diorama. Instead of loud event music, use instrumental Lofi music or the gentle sounds of birdsong or flowing water.

Quick Comparison Table: Design Styles for Real Estate Sales Gallery Launch Event: