A 10th-anniversary celebration for a premium and organic cosmetic brand is not just a party; it’s an opportunity to reaffirm a green lifestyle philosophy, brand prestige, and gratitude toward loyal customers.
Below are signature activities designed to provide a “quiet luxury” and pure experience. Discover professional anniversary event organization services for cosmetic brands from DK Entertainment Media. A comprehensive, luxurious process that elevates brand prestige.
Activities during the cosmetics brand’s founding anniversary celebration
Sensory Experience Space
With organic cosmetics, touching nature is a core element:
- Exhibition Area “10-Year Journey”: Display raw materials (fresh herbs, essential oils, seeds, etc.) alongside the brand’s development timeline.
- Green Carpet & Photo Booth: Instead of a traditional red carpet, use natural grass or a real living wall with warm lighting for guests to take check-in photos.
- Signature Scent Diffusion Area: Using the company’s main essential oil line to create a relaxing atmosphere from the moment guests enter.
Personalized interactive activities
High-end customers always love things that are exclusive to them:
- Workshop “Mix-your-own”: Guests personally mix a jar of organic scrub or scented candle under the guidance of an expert.
- Skin analysis and in-depth consultation: Using modern technology to analyze the skin, experts then prescribe a personalized skincare routine using the brand’s products.
- On-site spa experience: Quick hand massages or mini-facials using the highest-quality product lines.
Ceremony & Appreciation
This is the “heart” of the event:
- Talk show with the Founder or KOL: Sharing about the difficulties in maintaining strict organic standards for 10 years.
- Limited Edition Launch Ceremony: Announcing a special 10th-anniversary product line with designs featuring gold-plated or intricately engraved details, and environmentally friendly materials.
- Honoring the “Green Ambassador”: Give thank-you gifts to VIP customers who have been with the brand since the early days.
“Green” Cuisine and Entertainment
- Organic Tea Party/Cocktail: Uses organic food (farm-to-table), detox juices, or herbal cocktails garnished with edible flowers.
- Acoustic/Chill-out Music: The band performs with wooden instruments or soft music, creating a sense of tranquility and elegance.
Party Favors (Gift Bag)
The gift must reflect sophistication and class:
- A premium gift box made from recycled materials, containing the latest full-size products inside.
- A handmade gift (such as a naturally dyed silk scarf) bearing the mark of the 10th anniversary.
Design options, 2D design for the event celebrating the founding of the cosmetics industry.
To honor the spirit of “Premium & Organic,” the event design should follow the Eco-Chic or Organic Modernism style. The top criteria are: luxurious yet minimalist, using materials close to nature and with sustainable esthetics.
Below are the detailed requirements for each design category:
Invitation Letter (Invitation Card)
The invitation is the first point of contact, determining the guests’ expectations regarding the event’s level of sophistication.
- Material: High-quality textured art paper, seed paper (which can be planted to grow into a tree), or paper made from cotton fibers/sugarcane fibers.
- Printing technique: Hot stamping (gold foil) in champagne gold or dark green onto the text to create an elegant highlight. Debossing plant motifs.
- Design: Minimalist. Use a sleek, modern font. It could be accompanied by a dried flower or a hand-knotted linen ribbon.
- Format: Physical invitation letters in silk-lined envelopes are preferred. If using email (e-invite), it should have a page-turning effect or gentle motion-graphic video.
Backdrop (Stage & Main Hall)
The backdrop should avoid the “plastic” and “stiff” feel of traditional tarpaulins.
- Background Material: Use light-colored wood, clay walls, or soft, curved iron frames draped with high-quality chiffon fabric.
- Decoration: A combination of fresh flowers in neutral tones (white, cream, pastel) and durable greenery like ferns and Monstera leaves. The current trend is to use dried flowers interspersed with fresh flowers to create depth.
- Logo: The 10-year anniversary logo should be made of mirror mica (gold mirror) or thin LED neon sign with warm light to create a striking effect when photographed.
Photo Booth
Instead of a flat wall, create a 3D installation art space.
- Design: “Secret Garden”: A seating area is set up like a miniature imperial garden with high-end rattan chairs, straw mats, and handmade ceramic vases.
- Interactive element: Arrange wooden shelves displaying products among the flower beds so guests can both take photos and hold the products to experience them (Product Integration).
- Lighting: Professional studio lighting is used but shielded to create softness, simulating natural sunlight filtering thru leaves.
Product Experience Zone
This is where customers directly interact with the “soul” of the brand.
Experience Table: Use a marble or solid wood tabletop. Arrange the handcrafted stone sinks so guests can try the face washes or masks on the spot.
- Display: Products are not placed haphazardly but are displayed on pedestals of varying heights. The product can be placed inside glass cages or under glass domes to enhance its preciousness.
- Supplementary tools: Soft white cotton towels, wooden or ceramic cream spoons, organic hand soap, and mineral water spray are always ready.
- The “Green” element: Place fresh ingredient trays (such as rose petals, avocado slices, jojoba beads…) next to the corresponding products to illustrate the organic nature of the ingredients.
Concept & Location for the Cosmetics Industry Anniversary Event – Proposed by DK Creative Team:
To match the spirit of High-End & Organic Cosmetics, the venue needs to meet three criteria: Privacy, Green Architecture, and 5-star service quality.
Here are some suggestions for specific concepts and locations in Ho Chi Minh City and Hanoi:
Main concepts that are suitable
- Concept “The Glass House”: Maximize natural light and greenery. The transparent space symbolizes the transparency in the composition of organic cosmetics.
- Concept “Heritage Garden”: Combines classic elegance with nature. Suitable for telling the story of a 10-year journey.
- Concept “Urban Oasis”: A quiet space, completely separate from the urban noise, emphasizing relaxation and healing.
Proposed location in Ho Chi Minh City
Group 1: Garden space and classic villas (Luxurious, private)
- The Deck Saigon (District 2): Located right on the Saigon River, with an open space, it’s perfect for sunset cocktails. Modern, sophisticated design, very organic “vibe.”
- Thao Dien Village: With lush green spaces and boutique-style architecture, it’s perfect for outdoor workshops and product experience areas close to nature.
- Park Hyatt Saigon (District 1): The Poolside area or small banquet halls with an internal garden. This is a symbol of luxury, suitable if the guest list includes VIPs and A-list celebrities.
Group 2: Green and modern architectural space
- Mia Saigon Luxury Boutique Hotel: Art Deco architecture combined with Indochinese style, stunning river views. The suites or restaurant areas here are very suitable for the “Wellness & Beauty” concept.
- Gem Center (Rooftop Area – Pollux): If you need a space capable of hosting a grand backdrop but still want outdoor elements and greenery in the city center.
Suggested locations in Hanoi
Group 1: Heritage Hotels and French Architecture (Timeless Elegance)
- Sofitel Legend Metropole Hanoi: “Le Balcon” or “Le Jardin” garden area. This is the number one choice for high-end cosmetics. The space is both classic and romantic, perfectly showcasing the brand’s value.
- InterContinental Hanoi Westlake: A hotel built on the water of West Lake. The concept of “Greenhouse on the Lake” will be extremely impressive, bringing a feeling of purity and freshness.
Group 2: Contemporary and Open Spaces
- JW Marriott Hanoi Hotel: Has a very large and modern garden area by the lake. Suitable for large-scale installation art events or “open-air” demo booths.
- Capella Hanoi: An extremely artistic and luxurious boutique hotel. Every corner here is meticulously designed, making it very suitable for brands that prioritize packaging design and visual esthetics.
- The Hill Station (or the old villas in the West Lake area): It brings a rustic yet elegant feel, perfect for a purely organic concept.
Some notes when choosing a location for organic cosmetics
- Lighting: Prioritize areas with plenty of natural light (large windows or outdoors) as natural light makes the colors of cosmetic products look the most true and appealing.
- Scent: Avoid places with overly strong food odors (like barbecue restaurants). It’s best to choose a space with good ventilation so the brand’s signature essential oil scent can shine.
- Restroom area: For cosmetics, customers will try the products on their skin. The venue’s restroom area must be extremely clean, luxurious, and convenient for guests to wash their hands/remove makeup.
Chloe Gallery Dome – a unique venue for a cosmetic brand’s anniversary event:
1. Dome Theater & 3D Mapping Technology (Unique in Vietnam)
This is the secret “weapon” for a cosmetic brand that wants to make a strong visual impression:
- 360-degree performance: With a giant dome integrated with 3D mapping technology, you can transform the entire interior space of the Dome into an organic forest, a futuristic lab, or a dazzling 10-year journey.
- Multidimensional Effect: Guests will be immersed in state-of-the-art stereo images and sound, creating a “time-traveling” experience that traditional conference centers cannot replicate. Most suitable for the Limited Edition product launch ceremony.
2. “Castle” Architecture and Artistic Merit
- Architecture: Chloe Gallery has a classical beauty, combining the elegance of an Indian-style palace with the intricate carved details on the walls. This creates the perfect backdrop for the Premium cosmetics line.
- Capacity: The Dome Art Theater area has an ideal capacity of 100-200 guests, making it perfect for VIP appreciation parties that require intimacy and privacy.
3. The perfect combination of indoor and outdoor.
- Urban Oasis (Green Oasis): With an area of 1.2 hectares overlooking Crescent Lake and Star Bridge, you can organize a series of interconnected activities:
- Garden Area (Sunset Garden/Anna Garden): Excellent for a reception area, a green carpet, and product experience booths under natural sunlight.
- Dome Area: Transition into the main ceremony and elegant dinner with digital lighting effects.
- 10 Billion VND Koi Pond: This is a feng shui and landscape highlight, creating a sense of relaxation and tranquility – truly embodying the spirit of “Organic & Healing.”
4. Suggestions for applying the Cosmetics Concept
- Backdrops at Chloe: Utilize the castle’s existing art walls or create a backdrop using natural materials in the lush green garden overlooking the river.
- Demo Experience: Chloe has lobby areas and private rooms with high-end interior design, making them ideal for setting up skin analysis tables or mini-intensive spas.
- Cuisine: Known for its Asian-European Fusion style and Fine Dining service, Chloe can design a custom “Organic Gourmet” menu for your event.
Typical Case Study: Commemorative Event for the Founding of the Cosmetics Industry: “Resilience In Every Drop” (Teoxane X Dk Entertainment Media)
To realize the “Premium & Organic” concept, we can learn from how DK Entertainment Media implemented the complete 10th-anniversary event package for Teoxane at the Dome Theater – Chloe Gallery in February 2025:
1. 3D Mapping Technology Application on the Dome (Key Highlight)
Instead of using conventional flat LED screens, the event made the most of the Dome Theatre’s dome structure:
- Multi-dimensional visual experience: Transform the entire dome into a vibrant artistic space. For the organic cosmetics line, you can map images of dewdrops on leaves, the changing seasons, or the journey of distilling natural essences.
- Brand Storytelling: DK Entertainment Media used 3D mapping to showcase visual footage of technological breakthroughs. For your brand, this is the best way to recreate 10 years of protecting women’s natural beauty.
2. High-level interactive performance art
Case study Teoxane demonstrates that the combination of human expertise and technology creates a distinct level of excellence:
- Interactive Laser Mapping Dance: Dancers interact directly with the light stream, symbolizing the connection between humans and beauty science.
- LED Ball Performance: Create a novel highlight, affirming unlimited creativity. For organic brands, LED spheres can simulate essence molecules or pure nutrient drops.
3. Experience Booth & POSM System outside the hall (Emotion Station)
DK Entertainment Media transformed the lobby area into a complete “Brand Journey”:
- Synchronized Design: The display booth and POSM system are meticulously calculated for lighting and materials to spark curiosity.
- Luxury Check-in Area: More than just a photo spot, this is where guests “touch” the achievements of 10 years ago before entering the main hall. For organic cosmetics, this area should use materials like wood, stone, and fresh flowers to emphasize its naturalness.
4. Honor and Spread (Emotional Touch)
The event went beyond just a performance and also emphasized human values:
- Partner & Expert Recognition Ceremony: Exquisitely staged with the support of top-notch music and lighting, elevating the status of those who partner with the brand.
- Comprehensive Coordination: The role of the organizing unit (such as DK Entertainment Media) is to ensure that everything from the idea and design to the execution of POSM is seamless and strongly reflects the brand.
