Electric vehicle product launch event in Vietnam

Contact for quote to organize electric vehicle launch ceremony in Vietnam

Launching electric vehicles in Vietnam: The secret to creating a successful event

Electric vehicles are leading the sustainable transportation trend in Vietnam, from convenient electric motorbikes to modern electric cars, opening up great opportunities for brands.

A professionally organized electric vehicle product launch event in Vietnam not only helps introduce the product but also creates a strong impression, attracts customers and enhances brand recognition.

In this article, DK Entertainment will share the secret to building an impressive launch event with a methodical plan, creative ideas and reputable services. Let’s explore how to turn your event into a memorable milestone in the electric vehicle market!

Electric vehicle product launch event organization service

We provide a full A to Z service for electric vehicle product launch events, including:

1. Plan & design separate concepts for each car brand

DK Entertainment Media does not apply a template but will develop a unique creative concept, closely following the characteristics of the brand and the vehicle line:

For electric vehicles, prioritize modern, futuristic, green technology concepts.
For gasoline vehicles, focus on strong style, speed, and durable engines.
Hybrid vehicles are often designed to combine the environment and performance.

We take on everything from building themes, messages, visual identity (colors, typography, key visuals), to storyboards and implementation plans according to specific timelines.

2. Survey and propose suitable venue

DK supports customers:

Survey the actual event space, evaluate the ability to organize test drives, customer traffic, traffic and technical conditions.
Suggest optimal locations such as: car showrooms, large conference centers (SECC, GEM Center, White Palace, JW Marriott…), large parking lots or stadiums suitable for test drives.
For outdoor events, we calculate lighting factors, power connections, stage structures and safe test tracks.

3. Design of car display area & customer experience area

The car showroom is designed in a luxurious style, with visual depth and directional lighting, helping to highlight each car line.
Combined with 3D – 2D car simulation models and LED screen systems, interactive touch helps visitors grasp information clearly.
Create customer experience areas such as check-in areas, relaxation lounges, smart technology experience areas on cars (ADAS, EV charging…).

4. Staging creative performances

Opening performance with LED dance, laser show or visual mapping to create impressive visual effects, increase media appeal.
Choreograph performance content associated with brand story or outstanding features of each car line.
Design the car launch introduction performance with AV sync, sound, light, synchronous moving images to create an explosion of emotions.

5. International standard sound - light - image (AVL) system

DK owns and cooperates with high-end AVL equipment suppliers, including:

Professional Line Array sound system for both hall and outdoor spaces.
Smart lighting, rhythm programming, laser and smoke effects, confetti.
High-quality LED screens, supporting 3D mapping, dynamic transition effects.
On-duty technicians ensure the system operates smoothly, without incident.

6.Professional operating staff

Opening performance with LED dance, laser show or visual mapping to create impressive visual effects, increase media appeal.
Choreograph performance content associated with brand story or outstanding features of each car line.
Design the car launch introduction performance with AV sync, sound, light, synchronous moving images to create an explosion of emotions.

The Importance of Electric Vehicle Product Launches

An electric vehicle product launch event in Vietnam is a golden opportunity for brands to assert their position in the rapidly growing sustainable transportation market. This event not only helps increase brand awareness but also attracts potential customers and creates a viral media effect.

For example, electric vehicle launch events in Ho Chi Minh City often attract great attention thanks to creative performances and well-planned promotional strategies. Similarly, the electric vehicle launch events in Vietnam by major brands such as VinFast have demonstrated the power of a professionally organized event in brand positioning.

With DK Entertainment’s event planning services, you will be supported from idea to execution, ensuring your event creates a strong impression and achieves business goals.

Steps to Organize an Electric Vehicle Product Launch Event

Identify goals and target audience

The first step in organizing an event is to clearly define the goals of the electric vehicle launch, such as promoting the brand, increasing sales or introducing unique product features.

Next, it is important to understand the target audience of electric vehicles. For example, young people may be attracted to modern design and advanced technology, businesses are interested in sustainable transportation solutions, and families prioritize convenience and savings.

DK Entertainment will help you define the right goals and audience to optimize the effectiveness of the event. Learn more about our event planning process.

Event ideas and scripts

A successful launch event requires creative electric vehicle product launch ideas and a carefully crafted electric vehicle event script.

You can organize modern light shows, create test drive opportunities for customers to experience the product, or use virtual reality (AR/VR) technology to simulate the experience of driving an electric vehicle.

For example, an interactive stage with LED screens and vivid sound effects can highlight the design and technology of the vehicle.

DK Entertainment brings unique ideas to make your event the center of attention. Explore our event creation services for more details.

Choose the ideal location and time

Choosing the right location and time is an important factor to ensure the success of the Ho Chi Minh City electric car launch event or the Hanoi electric car launch event.

In Ho Chi Minh City, locations such as Vincom shopping mall, Le Van Tam park or Gem Center convention center are ideal choices thanks to their modern space and ability to attract a large number of customers. In Hanoi, the National Convention Center or Dong Kinh Nghia Thuc square are suitable destinations.

The time of the event should coincide with major holidays or weekends to optimize the number of attendees. DK Entertainment will help you choose the ideal location and time, ensuring an impressive event. Learn more about event organization services.

Event Communication and Promotion

Electric vehicle launch communication is an indispensable step to increase coverage for the event. Using social networks such as Facebook, Instagram and TikTok to share teaser videos, product images and event information will attract public attention.

Cooperating with reputable newspapers such as VnExpress, Thanh Nien or inviting KOLs, influencers in the technology and transportation fields will help promote electric vehicle events more effectively. In addition, a professional highlight video about the event can be posted on YouTube to maintain long-term communication effects.

DK Entertainment provides comprehensive electric vehicle launch communication solutions, from content production to campaign management. Learn more about our communication services.